//OVERVIEW
This Shopify app helps merchants request, collect, and manage product reviews efficiently, building trust and encouraging repeat sales. It replaces fragmented workflows with a centralized system that makes review management faster and more reliable.
//PROBLEM
Despite offering core review functionality, the app suffered from poor retention due to a fragmented and frustrating user experience.
No visibility into review import progress or integration gaps with other platforms
Limited control over automated review timing and recipients
Restricted options for branding emails or review displays
Fixing these issues was essential to improving engagement, trust, and conversions.
//SOLUTION
I conducted a competitor audit and worked closely with the support team to identify patterns in complaints and friction points, which guided feature design and prioritization.
One-click imports with visible progress tracking
Automated and manual review collection workflows
Centralized hub for filtering, publishing, and responding to reviews
Custom branding tools for email templates and review widgets
Wireframe library and design system components for faster, consistent iterations
//ITERATION & TESTING
User feedback and testing directly shaped the product. Wireframes and early flows were iterated based on merchant interactions, ensuring core workflows were intuitive and efficient.
Simplified flows removed friction from key actions
Iterations balanced user value with engineering feasibility for a fast MVP launch
//IMPACT
The redesigned platform delivered measurable improvements in merchant experience and retention.
+16% retention in the first 30 days post-launch
Positive qualitative feedback highlighting clear, user-friendly workflows
Faster onboarding and review management, boosting trust and engagement
